Cool Memories

You never know what it is that seduces you. What you are sure of is that this was meant for you. There is no other feeling that brings with it such a sense of clear self-evidence. Something has your  name on it, irrevocably and at a single stroke-you have the chance to dispense with the abominable psychological labour to which we are condemned even more surely than we are condemned to social labour, and to enter total absolution.

-Jean Baudrillard, French Postmodernist